1.1.1This Privacy Policy applies to EAT 1ST LTD websites, applications and communications.

1.1.2We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our Platform. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

1.1.3We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).

1.1.4Given the nature of our Platform, we do not expect to collect the personal data of anyone under 18 years old. If you are aware that any personal data of anyone under 18 years old has been shared with our Platform please let us know so that we can delete that data.

1.2.1This privacy policy relates to your use of our Platform only.

1.2.2Throughout our Platform we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. Those third-party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third-party websites, please consult their privacy policies as appropriate.

1.3.1The personal data we collect about you depends on the particular activities carried out through our Platform. We will collect and use the following personal data about you:

(a)your name, address and contact information, including email address and telephone number

(b)any delivery addresses specified for your order

(c)information to check and verify your identity, e.g. date of birth

(d)your gender, if you choose to give this to us

(e)location data, if you choose to give this to us

(f)your billing information, transaction and payment card or other payment method information

(g)bank account and payment details

(h)details of any information, feedback or other matters you give to us by phone, email, post or via social media

(i)your account details, such as username and login details

(j)your activities on, and use of, our Platform

(k)information about the services we provide to you

(l)your contact history, purchase history and saved items

(m)information about how you use our Platform and technology systems

(n)your responses to surveys, competitions and promotions

1.3.2You must provide this personal data to use our Platform unless we tell you that you have a choice.

1.3.3Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on the use of our Platform.

1.3.4We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

1.4.1We collect personal data from you:

(a)directly, when you enter or send us information, such as when you register with us, contact us (including via email), send us feedback, purchase products or services via our Platform, post material to our Platform and complete customer surveys or participate in competitions via our Platform, and

(b)indirectly, such as your browsing activity while on our Platform; we will usually collect information indirectly using the technologies explain in the section on Cookies Policy.

1.5.1Under data protection law, we can only use your personal data if we have a proper reason, for example:

(a)where you have given consent

(b)to comply with our legal and regulatory obligations

(c)for the performance of a contract with you or to take steps at your request before entering into a contract, or

(d)for our legitimate interests or those of a third party

1.5.2A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us.

1.6.1We will use your personal data to send you updates (by email, text message, telephone or post) about our Platform, including exclusive offers, promotions or new products AND/OR services.

1.6.2We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.

1.6.3You have the right to opt out of receiving marketing communications at any time by contacting our customer service for marketing opt-out.

1.6.4We may ask you to confirm or update your marketing preferences if you ask us to provide further service in the future, or if there are changes in the law, regulation, or the structure of our business.

1.6.5We will always treat your personal data with the utmost respect and never sell OR share it with other organisations outside the EAT 1ST LTD for marketing purposes.

1.7.1We routinely share personal data with:

(a)third parties we use to help deliver our products AND/OR services to you, such as payment service providers, warehouses and delivery companies.

(b)other third parties we use to help us run our business, such as marketing agencies or Platform hosts and Platform analytics providers

(c)our bank(s)

1.7.2We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.

1.7.3We or the third parties mentioned above occasionally also share personal data with:

(a)our (and their) external auditors, such as in relation to the audit of our (or their) accounts, in which case the recipient of the information will be bound by confidentiality obligations

(b)our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations

(c)law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations

(d)other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations

1.8.1We will not keep your personal data for longer than we need it for the purpose for which it is used.

1.8.2Different retention periods apply for different types of personal data.

1.8.3If you stop using your account, we will delete or anonymise your account data after seven years.

1.8.4Following the end of the of the relevant retention period, we will delete or anonymise your personal data.

1.9.1We may change this privacy policy from time to time - when we make significant changes we will take steps to inform you.